Yesterday while having bingo a thought came into my mind n i thought how crazy i used to be for lays few years back...this made me to write about bingo
In India people are more interested in consuming snacks and some of the top leaders in this segment are Pepsi, haldirams, Britannia , ITC etc
Though Frito lay is the market leader but ITC bingo has attacked lays with a frontal attack strategy .
How bingo gained popularity was through their amazing advertising with their tag lines such as “NO Confusion Great combination” they brought humour in their advertisement and tried to target the audience in the age group of 17-30..
They also came up with different flavours such as “teekha nimbu “ “chilli potato” which almost made lays to look upon their marketing strategy once again...bingo introduced rack system in which every shops used to have racks with bingo chips...this type of distribution made bingo to climb the ladder of success. Lays came up with a reply by launching the similar variety in their chips also they made it popular by popularizing it as a “HEALTHY SNACK” there are some other brands also in the market such as Pringles ,Haldirams , Britannia but mostly bingo and lays are the market leaders as of now...and in future we have to see how they compete with each other and get into the minds of people with their creativity
The quality & content is good. I think that the target audience is 10-35 years of men & women. In my opinion, Lays should come up with a flank defence which happened for legendary Vodka brand in US.What's ur opinion? - Sudipta Sar
ReplyDeletevery true .. applying a flank would require a huge investment ...but instead of that they can modify and enhance the quality of their product more ... dont u think it will be more economical for the company instead of investing a huge amount and coming for a new product???? what do u say?
ReplyDeleteNice obsservation.But according to me Lays is the market leader and bingo is the market challenger.Bingo is really giving a tough time to Lays by its amazing advertisements and variety in the offering.
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